morrison hotel

Rendering of the new Morrison Hotel (Relevant Group photo)

The century-old Morrison Hotel in downtown Los Angeles, perhaps best-known for gracing the album cover of The Doors iconic LP “Morrison Hotel” in 1970, will be undergoing a transformation. According to Downtown News, hotel developer Relevant Group will redevelop the 103-year-old building into a 12-story, 245-key luxury hotel.

Located at 1246 S. Hope Street, a new 12-story building will be added to the site and the existing four-story structure will undergo an array of upgrades. The project is budgeted for $110 million with construction slated to start in early 2018.

Relevant Group Managing Partner Grant King told DT News the building would be designed as an “ode” to The Doors frontman Jim Morrison.

Morrison Hotel was built in 1914 and served mostly as low-income housing before going vacant in 2008. King said the redesigned hotel is intended as an alternative to the big hotel projects set to soon open around the convention center.

“We’re not competing on size and scale, but there’s a niche we think we can fit into,” King said. “People want more of a lifestyle boutique feel in the area.”

Amenities at the revamped Morrison Hotel will include an 8,230 square-foot roof deck with a pool, bar and restaurant. There will also be 24,000 square-feet of public space at street level outfitted with a patio, trees and tables.

Rates at the new Morrison Hotel are expected to start at $300 a night.